Emmi subsidiary acquires majority stake in Brazilian dairy
Lucerne/Ponte Nova/Lavras - Emmi’s Brazilian subsidiary Laticinios Porto Alegre has acquired a majority stake in Verde Campo from Lavras. This majority interest in the Brazilian dairy aims to bolster the Emmi Group’s position on the Brazilian market for dairy products.
The Emmi subsidiary Laticinios Porto Alegre has acquired a majority stake in the dairy Verde Campo, which is situated in the town of Lavras, further details of which can be found in a press release issued by the Emmi Group. The Lucerne-based producer of dairy products has maintained a majority stake of 70 percent in Laticinios Porto Alegre, based in Ponte Nova, since 2019. Neither company has disclosed any details regarding the purchase price of this investment in Verde Campo.
«The shareholding in Verde Campo will allow us to improve our position on the strategically important Brazilian market while reinforcing the value of our portfolio with a strong brand and a focus on functional premium dairy products», comments Ricarda Demarmels, CEO of the Emmi Group, in the press release. The founders of Verde Campo, namely Alessandro Rios Carvalho and Alvaro Gazolla, will hold a 30 percent stake and form part of the Board of Directors. The dairy will continue to operate as an independent company under the umbrella of the Emmi Group. «We are confident that by joining forces with Verde Campo’s former founding team, we can take the brand to profitable growth», Demarmels states.
Brazil is a key growth market for Emmi. With this majority interest, the group is seeking to accelerate the continual transformation of its product range in the direction of innovative brands and premium dairy products. Verde Campo specializes in the area of healthy and functional dairy products.
