Samsa.AI creates AI-generated images in brand design
Lucerne - Samsa.AI uses Artificial Intelligence (AI) to support companies in the creation of image material for advertising purposes. Tailor-made AI models are trained for this purpose on the platform of the Lucerne-based start-up. Images are then produced in the relevant brand design.
Samsa.AI has developed a platform for creating images in brand design. The platform uses Artificial Intelligence to develop custom AI models, as the Lucerne-based start-up explains in a press release. «An AI model that accurately reflects the client’s brand identity can be trained within the space of just three minutes on the basis of five to ten reference images», comments Samsa.AI founder Niklas Jung.
The AI models can be trained in relation to the design and style of the company, its products or even specific people. Within a matter of seconds, suitable images can be generated for marketing teams, agencies and brand managers to use for advertising purposes. The technology covers pixel-precise illustrations as well as photorealistic visuals. Where necessary, the images can be edited with AI tools directly in the user’s browser.
Samsa.AI cites social media marketing as a particularly suitable area of application in the press release. In this context, the new technology makes it possible to «respond quickly to current trends». The AI-generated images are transferred to the companies complete with the commercial usage rights.
In order to protect customer data, Samsa.AI has been designed as a closed system. Data is encrypted in line with the General Data Protection Regulation of the European Union and stored on servers located in Frankfurt, Samsa.AI explains. The start-up was founded by Niklas Jung together with the agency Videodesign.ch GmbH from Lucerne
