Europa-Park operator sets sights on further growth from Lucerne
Lucerne - The operator of Europa-Park is seeking further growth from Lucerne via its subsidiary. According to a newspaper report, Mack One will not only be responsible for organizing marketing activities in Switzerland, Austria and Italy, but will also offer end-to-end solutions for other amusement park operators.
For more than a year now, the Europa-Park has been represented in Lucerne via an office of its subsidiary Mack One. As Leah Borer, office manager of Mack One Switzerland GmbH in Lucerne, said in an interview with the newspaper «Luzerner Zeitung», five members of staff are already employed at this site. In future, the Lucerne office will be responsible for organizing marketing in Switzerland, Austria and Italy.
The focus here is not simply on visitors to the Europa-Park itself, but also customers for the amusement park’s own developments in the area of virtual reality (VR), for example. In this context, VR glasses have been developed for the Europa-Park rides that are now also being used on Aida cruise ships.
Other end-to-end entertainment solutions such as the Eatrenalin restaurant concept, which features floating chairs, will likewise be marketed. «The Mack family’s experience in building rollercoasters is combined here with new entertainment concepts from the digital space», as Borer comments in the article.
Michael Mack, who together with his brother Thomas is Managing Partner of Europa-Park, located in Rust in the German state of Baden-Württemberg, and Managing Director of Mack One Switzerland GmbH, is keen to go even further. For example, Mack One – as a thinktank for the entertainment industry – should look to develop a whole platform for end-to-end solutions that could be used by other amusement park operators. «We want to become the Netflix of amusement parks», Mack concludes.
The Mack brothers are responsible for managing the family-owned company in its eighth generation. They both have personal connections to Switzerland, with Michael Mack having studied in Basel and Thomas Mack in Lucerne.
